![]() ![]() ![]() ![]() Triggers: ‘Top of Mind, Tip of Tongue.’ Associate your product with ideas and activities in peoples lives (moments – Kit Kat = break, colours, Coke = Red, music, words (more Mars candy stories in news during Mars pathfinder news story).Example: Blendtec’s Does it Blend Videos, Please Don’t Tell NY hidden bar, Rue La La’s secret flash sales… Social Currency: ‘Appearances matter.’ Give your product – and its owner – social status by making it – and those who own/talk about it appear REMARKABLE (interesting, exclusive, distinctive, attractive, successful).Ever since Gladwell’s Tipping Point, the business press has been adding flesh to the bare bones theory that what make’s a product or idea ‘go viral’ is 1) The Law of the Few (seed with influencers), 2) The Stickiness Factor (play to psychological biases), and 3) The Power of Context (shape to fits the context of adoption and use)…Ĭontagious: Why Things Catch On by Wharton associate marketing professor Jonah Berger is the latest attempt, and it offers some new examples and a new mnemonic for creating stuff that spreads: STEPPS ![]()
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