Triggers: ‘Top of Mind, Tip of Tongue.’ Associate your product with ideas and activities in peoples lives (moments – Kit Kat = break, colours, Coke = Red, music, words (more Mars candy stories in news during Mars pathfinder news story).Example: Blendtec’s Does it Blend Videos, Please Don’t Tell NY hidden bar, Rue La La’s secret flash sales… Social Currency: ‘Appearances matter.’ Give your product – and its owner – social status by making it – and those who own/talk about it appear REMARKABLE (interesting, exclusive, distinctive, attractive, successful).Ever since Gladwell’s Tipping Point, the business press has been adding flesh to the bare bones theory that what make’s a product or idea ‘go viral’ is 1) The Law of the Few (seed with influencers), 2) The Stickiness Factor (play to psychological biases), and 3) The Power of Context (shape to fits the context of adoption and use)…Ĭontagious: Why Things Catch On by Wharton associate marketing professor Jonah Berger is the latest attempt, and it offers some new examples and a new mnemonic for creating stuff that spreads: STEPPS
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We're stealing touches, stealing moments, and stealing away at night. But soon, the next possible president of the United States is possessing me in more ways than one-and despite the risks, I'm helpless to resist. All eyes are on him and his popularity is surging. I'm determined to make a difference he is determined to win.įocused on his goal, Matt is steadfast, ruthless, and disarming. Three terms later, an invitation to join Matthew Hamilton’s campaign is the most exhilarating opportunity I’ve ever experienced. I promised that if he did, I’d be by his side. He promised me that he’d never run for president. Matthew Hamilton was handsome, polished, and intelligent. I met the president’s son when we were both young. Published by Self-Published on October 31st 2016įrom New York Times and USA Today Bestselling Author Katy Evans comes a sizzling new contemporary romance. President (White House, #1) by Katy Evans We meet Greta and Elec as teenagers on the very day they first meet, when Elec comes to live temporarily with his estranged dad and his new family. “Physically, he was my dream and in every other way, my nightmare.” However, nothing about this story is what I expected to find, and everything about it has been a wonderful surprise-from the confident prose, to the dynamic characters, this is a love story that I immersed myself into fully and wholeheartedly, and loved every single minute of it. From the moment I read the title, something inside me started screaming, I want, the mere idea of a forbidden romance of this type making my skin tingle. You know those books that pull you in like a riptide, taking over all your senses and making you completely oblivious to the fact that there is a real life outside those pages waiting for you to live it? Well, this is one of those books. He didn’t let the circumstances of his childhood keep him down or hold him back from succeeding. As a survivor myself, I know what Noah went through to get to where he is by the end of the book. He went through a lot of horrible stuff and with much determination he grew into a strong young man. Lisa: If you could spend some real-life time with one of the characters in the book, who would you choose and why? What makes it my favorite is … well, you’ll need to read it to see what I mean ) Reese: I’d have to say my favorite is the beach house scene when Mac and Noah meet up again after several years apart. What’s your favorite scene in Ricochet, and what makes it a fave? Welcome, Reese! Let’s start right out with a book question. Lisa: We’re so pleased to have author Reese Knightley stopping by today on the tour for her latest release, Ricochet, book one in the Out for Justice series. They first lived in San Mateo on El Camino Real and then moved to the other side of the San Francisco Peninsula, in Miramar. In June 1963 she and her family moved to California. From the time she was five until she was eight, she lived in Dunbar. When she was five, her sister Kimberly (on whom she based Alanna) was born and a year later her second sister, Melanie, was born. Her mother wanted to name her "Tamara" but the nurse who filled out her birth certificate misspelled it as "Tamora". Pierce was born in South Connellsville, Pennsylvania in Fayette County, on December 13, 1954. Pierce's books have been translated into twenty languages. The annual award recognizes one writer and a particular body of work for "significant and lasting contribution to young adult literature". Edwards Award from the Young Adult Library Services Association (YALSA) of the American Library Association in 2013, citing her two quartets Song of the Lioness and Protector of the Small (1999–2002). She made a name for herself with her first book series, The Song of the Lioness (1983–1988), which followed the main character Alanna through the trials and triumphs of training as a knight. Tamora Pierce (born December 13, 1954) is an American writer of fantasy fiction for teenagers, known best for stories featuring young heroines. Pierce at the Boskone science fiction convention in Boston, February 2008 Can he get the right answers before the Cold War turns into a Red Winter? Vis mere It’s a job Deputy Director James Greer can only trust to one man-Jack Ryan.Ryan is a former Marine and a brilliant CIA analyst who’s been the architect of some of the CIA’s biggest coups but this time he’s in enemy territory with a professional assassin on his tail. With the East German secret police closing in, someone will have to go to behind the Berlin Wall to investigate the potential defector. The Nighthawk is the most advanced fighting machine in the world and the Soviets will do anything to get their hands on its secrets.In East Berlin, a mysterious figure contacts the CIA with an incredible offer-invaluable details of his government’s espionage plans in return for asylum.It’s an offer they can’t pass up…if it’s genuine, but the risks are too great to blindly stumble into a deal. In this previously untold adventure, a young Jack Ryan goes behind the Iron Curtain to seek the truth about a potential Soviet defector in the most shocking entry in Tom Clancy's #1 New York Times bestselling series.1985A top secret F117 aircraft crashes into the Nevada desert. My most important tip for dealing with writer's block is to stop at a point where I'm excited to start the next day. There are times when I've literally "doodled my way out" of writer's block. I keep lots of loose leaf paper, pens in different colors, drawing paper, markers and even paints nearby. Sometimes I doodle or create a visual aid of what I'm trying to write. Maybe I need to outline or free write or brainstorm. If I haven't written 2,000 Good Words, I don't force it. When I'm writing a book, I work for 4 hours each day and try to write "2,000 Good Words" during that time. I found great relief in the simple repetition of crocheting.Īnother way I deal with writer's block is by setting daily time limits for myself. While I was writing my second book I crocheted a bunch of simple, wagon-wheel coasters. I've also discovered that simple, repetitive hand-work that I can do without thinking is very soothing to my mind. It cools down my brain and prevents overheating. Taking a walk in the hills or by the beach always relaxes my mind. I've learned that I have to give myself breaks because writing is hard work. My heart and mind freeze up and the words that come out are usually angry, annoyed or anxious. If I try and "push through" the writer's block, disaster strikes. My heart and mind …more I deal with writer's block by doing something other than writing. Elizabeth Esther I deal with writer's block by doing something other than writing. Schuyler doesn’t know what to think, but she wants to find out the secrets the Blue Bloods are keeping. Then a popular girl from her school is found dead… drained of all her blood. She starts to crave raw food and she is having flashbacks to ancient times. Suddenly, when she turns fifteen, there is a visible mosaic of blue veins on her arm. She prefers baggy, vintage clothes instead of the Prada and pearls worn by her classmates, and she lives with her reclusive grandmother in a dilapated mansion. Schuyler Van Alen is a sophomore at a prestigious private school. But now, in New York City, the secret is seeping out. The Blue Bloods vowed that their immortal status would remain a closely guarded secret. Rising to levels of enormous power, wealth, and influence, they were the celebrated blue bloods of American society. They were vampires.The vampires assimilated quickly into the New World. But some among the Pilgrims were not pure of heart they were not escaping religious persecution. When the Mayflower set sail in 1620, it carried on board the men and women who would shape America: Miles Standish John Alden Constance Hopkins. ★ "Powerful." The Horn Book, starred review ★ "Poignant." Publishers Weekly, starred review ★ "Brisk and honest.Cause for celebration." Kirkus, starred review "Unforgettable.unflinching." ≼ommon Sense Media "Achingly lovely.Nuanced and emotionally acute." The Wall Street Journal But in the end, will their bond be enough to hold them together through wartime? Or will Ada and her brother fall back into the cruel hands of their mother? As Ada teaches herself to ride a pony, learns to read, and watches for German spies, she begins to trust Susanand Susan begins to love Ada and Jamie. So begins a new adventure for Ada, and for Susan Smith, the woman who is forced to take the two kids in. So when her little brother Jamie is shipped out of London to escape the war, Ada doesnt waste a minuteshe sneaks out to join him. Her mother is too humiliated by Adas twisted foot to let her outside. Ten-year-old Ada has never left her one-room apartment. This #1 New York Times bestseller is an exceptionally moving story of triumph against all odds set during World War II, from the acclaimed author of Fighting Words, and for fans of Fish in a Tree and Sarah, Plain and Tall. Winner of the Schneider Family Book Award What pushed Philby to crack in 1983 and flee to Moscow as well, and how the Cambridge spies fared in the U.S.S.R. In vivid descriptions based on firsthand knowledge, he reveals how Burgess and MacLean made their spectacular escape to Moscow, the games Melinda MacLean played with both sides before defecting with her children. Modin reveals previously unknown details about how the Cambridge spies passed on their information and what they provided to the Soviet secret service. In this enthralling account, Yuri Modin - their KGB controller, protector, confidant, and link to Moscow - offers unique insight into the true characters and intrigues of the legendary five. Summary: Much has been written about the notorious British spies Guy Burgess, Donald MacLean, Kim Philby, Anthony Blunt, and John Cairncross, known collectively as the Cambridge Five - but never before from the Soviet side. |